TOPIC 5&6 PUBLIC RELATION PRACTICES

A ________uses short, bulleted items format rather than long paragraphs.

• media alert

• press release

Denise, a reporter, writes about newly launched mobile phones from around the globe. Typically a mobile phone manufacturing company will provide her with a paper list of characteristics of its new phone. Such papers are called

• summary sheets.

• company profiles.

• press kits.

• media alert

An electronics manufacturing company planned a product launch for a new range of laptops. The company also arranged for a meeting of journalists and product experts to analyze and review the laptops. What kind of meetings are these?

• Media interviews

• News conferences

• Media tours

• Press parties

At the product launch of its new brand of cars, Mosaic Inc. handed out individual folders to each journalist that contained printed materials such as news releases, fact sheets of the company, brochures, etc. What are such types of folders called?

• Fact sheets

• Media alerts

• Media kits

_______________ research is a number-based research.

• Primary

• Qualitative

• Quantitative

• Secondary

What is the ultimate goal of any public relations effort?

• To achieve organizational objectives

• To analyze communication activities

• To measure audience awareness

• To assess supplemental activities

What helps identify how people learn about a program and what they might suggest for future meetings?

• Preparing an analysis of content

• Using an advisory board

• Providing evaluation sheets

• Preparing answers for audience doubts

What is the term used for measurement of outcomes against confirmed objectives set during the course of planning?

• Comprehension

• Communication

• Evaluation

• Objectives

Before the evaluation of a PR program, one must establish a set of measurable

• events.

• products.

• objectives.

• activities.

It is Susan’s responsibility is to provide articles about her company to the local newspaper. She also needs to know how many non-subscribers read the paper every day. Susan’s responsibility includes measuring the

• supplemental activity.

• message exposure

• audience awareness.

• newspaper distribution.