PREREQ INTRO TO COMM

What is the primary purpose of communication?

• • To entertain the audience

• • To share and exchange information

• • To create noise

• • To establish dominance

According to Lasswell's model of communication, which question is NOT part of the framework?

• • Who?

• • What effect?

• When?

• • Through which channel?

Which type of noise refers to external environmental distractions that affect communication?

• • Semantic Noise

• Physiological Noise

• • Physical Noise

• Psychological Noise

What is the main focus of visual communication?

• • Spoken words

• Written text

• • Images and graphics

• • Body language

How does media influence public opinion according to the document?

• • By providing entertainment only

• By shaping perceptions through selective information presentation

• • By eliminating all forms of bias

• By encouraging passive consumption

Which of the following is a characteristic of mass media?

• It targets a niche audience exclusively.

• • It is designed to reach a wide audience.

• • It only includes digital platforms.

• It focuses solely on local news.

What does the term "greenwashing" refer to in public relations?

• • Genuine environmental initiatives by companies

• • Misleading claims about a company's environmental practices

• • The promotion of sustainable products only

• • The elimination of all advertising

What are the three broad classifications of advertising channels?

• • Print, digital, and experiential

• • Television, radio, and outdoor

• • Traditional media, digital media, and emerging media

• • Social media, email, and influencer marketing

Which of the following is an example of experiential media advertising?

• • Billboards

• • Pop-up shops

• • Radio commercials

• Online banner ads

Which of the following is a criticism of advertising mentioned in the passage?

• Lack of creativity

• • Excessive use of celebrities

• • Misleading claims and exaggerations

• • High costs