Branding Color

Emotions are powerful and (whether we like it or not) drive our decision making.

• True

• False

As a brand, no one wants to cultivate a strong emotional connection with customers.

• True.

• False.

According to neuroscientist Antonio Damasio, how consumers feel about a brand has more pull than what they think about a brand.

• True.

• False.

Repetition of the same color can weaken brand awareness.

• True.

• False.

The most common areas you’ll be using your branding colors:

• logo

• website

• storefront

• advertisements

One of the earliest steps in building a brand is determining your brand __________________.

• emotions

• personality

• colors

• logo

Once you established what your brand personality goals are, how do you determine which colors will work best?

• Go to coolors.co and pick a snazzy palette.

• It starts with first learning the emotional associations of each colors.

• Go with blue...everyone likes blue.

• Gradients work best because you can have a spectrum of colors.

Red does not mean

• passion

• importance

• attention

• playfulness

Brown does not mean

• rugged

• earthy

• old-fashioned

• neutrality

You should plan on using how many colors?

• 1

• 2

• 3

• 4

• It doesn't matter. Just pick some colors.