Principles and elements of floral design.

Gives the design the feeling or appearance of motion

• space

• size

• line

• rhythm

A gradual change or progression of plant materials from the perimeter of an arrangement to the focal point

• radiation

• transition

• size

• space

Greatly impacts a customers response.

• focal point

• color

• balance

• harmony

Unequal amount of material on either side of an imaginary central vertical axis

• asymmetrical

• symmetrical

• harmony

• focal point

Allows the eye to travel from one part of the arrangement to the other

• balance

• form

• line

• unity

The relationship in size and quantity between the parts within an arrangement

• balance

• proportion

• scale

• size

Refers to the relationship of an arrangement with it's surroundings

• proportion

• scale

• line

• emphasis

The silhouette or outline of an arrangement.

• line

• pattern

• form

• symmetrical

The illusion that all the flower stems originate from one growth point

• radiation

• balance

• texture

• color

Visual and surface quality of an object

• feel

• texture

• contrast

• space