MM QUIZ

...is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.

• Marketing

• Product

• Service

• Business

a set of attributes and conditions buyers normally except when they purchase this product is:

• Basic Product

• Core Benefit

• Expected Product

• Augmented Product

Are tangible goods, which are normally consumed in one or few uses.

• Nondurable goods

• Services

• GM Cars

• Durable goods

Process of pricing different products within the same product range at different price points.

• By-Product Pricing

• Captive-Product Pricing

• Product-Bundling Pricing

• Product Line Pricing

Good Packaging must achieve following objectives:

• Identify the brand

• Convey descriptive and persuasive information

• Facilitate product transportation and protection

• Aid product consumption

• All of the above

Pricing strategy comprising a fixed (lump-sum) charge that does not vary with usage or consumption and an additional charge that does vary with usage or consumption.

• Product Line Pricing

• Optional-Feature Pricing

• Two-Part Pricing

• Product-Bundling Pricing

These types of products are those the consumer does not know about or normally think of buying

• Convenience goods

• Specialty goods

• Unsought goods

• Shopping goods

Encompasses all the possible augmentations and transformations the product or offering might undergo in the future.

• Basic Product

• Expected Product

• Augmented Product

• Potential Product