Ecom 3

What are the two most important management challenges in building a successful e-commerce presence?

• developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

• having an accurate understanding of your business environment and an achievable business plan

• building a team with the right skill sets and closely managing the development process

• identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

All of the following are basic functionality provided by web servers except:

• site management tools

• data capture tools

• security services

• a shopping cart

Which of the following types of sites typically needs a high percentage of secure pages?

• web services

• customer self-service

• trading

• publishing/subscription

Building which of the following is the most expensive path to creating a mobile presence?

• native app

• mobile website

• mobile web app

• hybrid HTTP

Which of the following is an example of an integrity violation of e-commerce security?

• A website is not actually operated by the entity the customer believes it to be

• A merchant uses customer information in a manner not intended by the customer

• A customer denies that he is the person who placed the order

• An unauthorized person intercepts an online communication and changes its contents

What is the most frequent cause of stolen credit cards and card information today?

• lost cards

• the hacking and looting of corporate servers storing credit card information

• sniffing programs

• phishing attacks

Which of the following dimensions of e-commerce security is not provided for by encryption?

• confidentiality

• availability

• message integrity

• nonrepudiation

PayPal is an example of what type of payment system?

• online stored value payment system

• digital checking system

• accumulating balance system

• digital credit card system

Which of the following is not one of the main stages of the online purchasing process?

• post-purchase service and loyalty

• awareness

• engagement

• conversation

Which of the following is the most important tool in establishing a relationship with the customer?

• company website

• company CRM system

• Facebook

• search engine display ads