Marketing
10th Grade
•12 Qs
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Marketing
Quiz
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Other
•
10th Grade
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Practice Problem
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Hard
Daniel Bisig2
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12 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Wie berechnet sich unser Marktanteil?
Umsatz des Leaders * 100 /Marktvolumen
Unser Umsatz * 100 / Marktvolumen
Unser Umsatz * 100 / Marktpotential
Marktvolumen * 100 / Marktpotential
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Wie heisst die 2. Phase im Produktlebenszyklus?
Einführung
Wachstum
Reife
Sättigung
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Was steht auf der y-Achse im Produktlebenszyklus?
Zeit gemessen in Jahren
Marktanteil
Umsatz und Gewinn
Marktwachstum
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Wie heisst der Markt nach dem cash cow Abschnitt im Boston consulting group model?
poor dog
stars
?-marks
hungry goat (hungrige Ziege)
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Was beschreibt die y-Achse im Model der BCG?
Marktwachstum
Marktanteil
Umsatz und Gewinn
Sortimentstiefe
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Was ist kein Instrument der primären Marktforschung?
Beobachtung
Befragung
Experiment
Analyse externer Datenquellen
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Welches Sortiment hat ein Fachgeschäft?
schmal und flach
breit und flach
schmal und tief
breit und tief
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