The Promotional Mix in Sports & Entertainment

This is any communication a business or organization uses to inform, persuade, or remind customers about its products.

• Promotion

• Advertising

This is the COMBINATION of advertising, personal selling, sales promotion, and public relations that is used to communicate the business’s message.

• Industrial Mix

• Promotional Mix

Advertising is a recent phenomenon and has no historical roots.

• True

• False

Advertising has been around since ancient times.

• True

• False

Hundreds of years ago these individuals might stand at a busy street corner and shout about the products or services available from their sponsors.

• town advertiser

• town crier

Joannes Guttenberg invented this around 1440 which moved society toward mass communication, increased literacy, and the creation of printed advertising.

• movable type

• the alphabet

This is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor.

• Advertising

• Personal Selling

This type of promotion requires contact between a representative of the business and a potential customer.

• Personal Selling

• Sales Promotion

This person is the legal representative of an athlete or celebrity – they are salespeople!

• Agents

• Merchants

These are activities that are designed to create a positive feeling toward the team, athlete, or celebrity.

• Public Relations

• Personal Selling