Market Research

What best describes the marketing department?

• Promotion & Advertising
• Helping to sell products
• Recording financial information
• Conducting background business tasks

What is an example of secondary research?

• Focus Group
• Observation
• Newspaper
• Questionnaire

What is the better definition of secondary research?

• Stealing someone else's information
• Using information that already exists
• Collecting new information
• Finding old research

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

Which is the odd one out?

• Newspaper
• Magazines
• Books
• Questionnaires

What is the difference between qualitative and quantitative

• They both mean more or less the same
• Qualitative is about numbers
• Quantitative means looking at opinions
• Quantitative is about numbers and figures

Government reports would be which kind of market research?

• Field Research

• Quantitative Research

• Desk Research

• Target research

Which one is field research?

• Marketing website

• Online survey

• Government reports

• School website

What is not an advantage of a questionnaire?

• They are reliable

• They are always up to date

• They are accurate

• They are published (normally for free)

Which ones are field research?

• EPOS

• Observations

• Online surveys

• Market research report