EVO504-CBT-P2

EVO504-CBT-P2

Professional Development

17 Qs

quiz-placeholder

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EVO504-CBT-P2

EVO504-CBT-P2

Assessment

Quiz

Other

Professional Development

Practice Problem

Hard

Created by

Firas Halawani

Used 36+ times

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17 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Awareness benefits involve the following forms of media exposure EXCEPT:

Publicity

Advertising

Literature distribution

Free registrations

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Sponsored tours are an example of:

Unique benefits that set sponsors apart

Gold sponsorship levels

Sponsorship packages

Demographics

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Attaching a sponsor’s name to a speaker session:

Is unethical

A way to underwrite speaker fees and travel

An intangible benefit

Indirect marketing

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

One-off promotional activities are a good idea if:

They push the sponsor’s product

They benefit the attendees

They benefit the attendees, and push the sponsor’s product

They are never a good idea

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Receiving tickets to a popular concert taking place during an event is an example of:

Questionable sales tactics

An entertainment benefit

An awards benefit

Customary hospitality

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

__________ is the amount of revenue left over after sponsorship costs are paid.

Profit margin

Return on investment

Tangible benefits

Bonus revenue

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Benefits are organized by:

Impact and results

Impact and depth

Impact and cost

Packages and a la carte

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Google

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Microsoft

Microsoft

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Apple

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