Entrepreneurship Chapter 3

A small specialized market is a

• segmented market

• niche

• innovation

Intangible things that businesses do for us that enhance our lives are

• goods

• services

Contracting with other companies for services is

• outsourcing

• delegating

Forming a partnership with another country is a

• corporate venture

• strategic alliance

A new venture started inside a large corporation is a

• corporate venture

• strategic alliance

• corporate alliance

• strategic venture

Innovation is a result of creativity.

• true

• false

To think freely to generate ideas

• brainstorm

• create

• invent

Personal characteristics that describe a population

• demographics

• geographics

• psychographics

A periodical published for specific types of businesses or industries

• trade magazine

• specialty magazine

• newspaper

• specialty newspaper

A periodical that targets people with special interests in sports, camping, fashion, and a variety of other areas is a

• trade magazine

• specialty magazine

• newspaper

• specialty newspaper