BTEC Creative Digital Media - Unit 01 - Test 02

When a media product is given to the audience through advertising and promotion. This is known as:

• Distribution
• Post-Production
• Pre-Production
• Consumption

When a media product is shown, this is known as:

• Exhibition/ Consumption
• Production

A category of product that has a set of typical conventions and things in common.

• Genre
• Audience
• Character
• Environment

This term was first used by Marshall McLuhan to describe how the internet has made communication far more accessible, enabling us to become more involved and connected with people from various social groups and countries around the world. What is it called?

• Global Village
• Network People
• Internet Friendships
• Worldwide Houses

Media platforms and devices that can be enjoyed by a group of people at the same time, e.g. MMORPGs (massively multiplayer online role-playing games) are known as?

• Group Consumption
• Individual Consumption

Images or symbols that are associated with a particular person or subject. e.g. the stick man/woman on restroom doors. The term for this type of imagery is...

• Iconography
• Mise-en-scéne
• Genre
• Open Narrative

A system of beliefs, ideas and values that are common to a specific group of people. This is known as?

• Ideology
• Reflective behaviours

Refers to an immediate involvement with something.

• Immediacy
• Accessiblilty
• Access
• Responsibility

Media platforms and devices that can be enjoyed by one person, e.g. reading an e-magazine. This is known as?

• Individual Consumption
• Group Consumption
• Primary Audience
• Secondary Audience

Digital media that encourages audience participation & interaction. This is a form of...

• Interactivity
• Personalisation
• Engagement
• Fixed Model Viewing