Market Mapping

What is market mapping for?

• To see a gap in the market.
• To find a good business location.
• To ensure that your advertising works.
• To check if your finance will keep your business open.

Which of these are most likely to be a gap in the market?

• Cheap + Expensive
• Cheap + Low Quality.
• Expensive + High Quality.
• Cheap + High Quality.

What is negative of a creating a market map?

• Clearly displayed.
• They are only based on two variables.
• Allows them to work abroad.
• Attracts investors.

What is an advantage of creating a mind map?

• Can be biased.
• No time basis.
• Quick and easy analysis.
• Expensive.

What is the gap in the market on this picture?

• High Price + Low Quality.
• High Price + High Quality.

Where would Ferrero Rocher be on a market map? 

• High Price + High Quality.
• Low Price + High Quality.
• Low Price + Low Quality.
• High Price + Low Quality.

Where would Cathedral City be on a market map?

• High Price + High Quality.
• Low Price + Low Price.
• Low Price + Low Quality.
• High Price + Low Quality.

What is a market map?

• Product designs.
• A map of the world.
• A map to find a specific area of a market which is less populated.
• A map to see if you will make profit.