Market Introduction

Satisfying customer needs/wants while making a profit 

• Marketing Mix
• Marketing Concept
• Market
• Target Market

Another name for the 4 P's of Marketing

• Target Market
• Marketing Concept
• Marketing Mix
• Marketing

Deciding how much to make/sell would be: 

• Product
• Price
• Place
• Promotion

____________ relates to distribution of products. 

• Product
• Price
• Place
• Promotion

Creating a new commercial would be: 

• Product
• Price
• Place
• Promotion

A _______________ business focuses on customer needs/wants.  They also conduct research to determine preferences.  

• Product oriented
• Marketing oriented 
• Industrial 
• Consumer 

Potential customers with common needs/wants and have the ability to purchase these items. 

• Market
• Target Market
• Marketing Concept
• Marketing Mix 

B2B describes: 

• Consumer markets
• Industrial markets
• Target markets
• Market oriented business 

Apple holds 78% of the market __________

• Share
• Percentage
• Growth
• Competition 

Which two factors of SWOT are INTERNAL? 

• Strengths, weaknesses
• Strengths, threats
• Weaknesses, opportunities 
• Opportunities, threats