SEM 1 3.06-3.08

When a professional football expansion team is established in a community, which economic impact might happen?

• Business closures, job layoffs, and high inflation rates
• More tourism, lower tax rates, and high interest rates
• Increased job creation and more consumer spending
• Higher tax rates and fewer financial investment opportunities

Which persons help create the excitement and enthusiasm that make the games what they are?

• Team owners
• Coaches
• Trainers
• Spectators

Which marketing activities involve writing press releases and organizing news conferences for a sports organization?

• Promotions
• Advertising
• Media relations
• Community relations

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?

• Awareness
• Image
• Image extension
• Loyalty

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?

• Financial
• Entertainment
• Economic
• Physical

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?

• Cross-promotion
• Public relations
• Team-building
• Personal selling

The relationship between a sponsor and a sports entity is often described as which type?

• A merger
• A partnership
• A buyout
• A takeover

What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?

• Redesign logos
• Increase prices
• Send newsletters
• Change sponsors

What is one way that sports or event marketers use marketing information?

• To develop new products
• To determine credit scores
• To change economic trends
• To prepare sales invoices

Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?

• Magazine article
• Trade journal
• Government website
• Sales report