Rhetoric in Advertising

Which rhetorical appeal is being used in this ad?

• ethos
• pathos
• logos
• celebrity

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Type of appeal:
"By donating fifty cents a day...your child can have clean drinking water..."

• ethos
• pathos
• logos
• sad...

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Type of appeal: Nearly 25% of all car accidents are caused by drivers using a cell phone while driving.

• ethos
• pathos
• logos
• everyday

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of these Rhetorical Devices does this best represent?

• Ethos
• Pathos
• Logos
• Nosotros

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of these Rhetorical Devices does this best represent?

• Ethos
• Logos
• Pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which Rhetorical Device is associated with this image?

• Ethos
• Logos
• Pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which Rhetorical Device is associated with this image?

• Ethos
• Logos
• Pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

If an ad claimed:  "35 people drank this diet soda, and 33 of them subsequently lost weight," the ad is using...

• Ethos
• Pathos
• Logos
• Allusion

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following would be a technique that implements logos?

• Using pictures of a hurt child
• Including research 
• Having someone credible who agrees with you
• Making people laugh

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."

• Ethos 
• Pathos
• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5