Persuasive Strategies

A child is shown covered in bug bites after using an inferior bug spray.

• Pathos
• Logos
• Ethos
• Big Names

Tiger Woods Endorses Nike

• Pathos
• Logos
• Big Names
• Kairos

Sprite Zero is 100% sugar-free.

• Pathos
• Logos
• Ethos
• Kairos

A 32-oz. bottle of Tide holds enough to wash 32 loads.

• Pathos
• Logos
• Ethos
• Big Names

A commercial shows an image of a happy couple riding in a Corvette

• Pathos
• Logos
• Ethos
• Kairos

Cardiologists recommend Ecotrin more than any other brand of aspirin.

• Pathos
• Logos
• Ethos
• Big Names

Advil Liqui-Gels provide up to 8 hours of continuous pain relief.

• Pathos
• Logos
• Ethos
• Kairos

People who need more energy drink Red Bull Energy Drink

• Patho s
• Logos
• Ethos
• Big Names

A magazine ad shows people smiling while eating Pilsbury cookies.

• Pathos
• Logos
• Ethos
• Kairos

A child is shown covered in bug bites after using an inferior bug spray.

• Patho
• Logo
• Etho
• None