Marketing Vocabulary

brand

• a particular make of product
• the mark on a horse
• the price of a product
• the jingle a company selects

cost

• buying all of the needed products
• the price of doing business
• to estimate the price of making a product

develop

• introducing a new product
• To plan a business 
• to create a new product or improve an existing one

the person who buys and uses a product or service

• consumer
• business
• seller
• producer

the delivering of products to end-users, inc. advertising, storing etc

• UPS
• marketing
• distribution
• entrepreneurship

the delivering of products to end-users, inc. advertising, storing etc

• end-user
• developer
• buyer
• seller

the concept or perception of a firm or product held by the general public

• develop
• brand
• marketing campaign
• image

small piece of paper, metal etc on a product giving information about it

• label
• stamp
• sign
• message

to introduce a new product, with publicity etc

• send-off
• launch
• power play
• decision

study of consumers’ needs & preferences, often for a particular product

• advertising
• mass marketing
• market research
• telemarketing