Commercialisation and sport

What do we call the process of gaining money from an activity?

• Commercialisation
• Advertising
• Sponsorship
• Business

Which of the following appears in the media to attract sponsorship?

• Sport
• Business
• Media

Which part of the golden triangle pays the media for advertising space?

• Sport
• Business
• Media

Which part of the golden triangle uses sport to gain viewers?

• Sport
• Business
• Media

Which characteristic of commercialised sport focuses on high profile sport?

• Entertainment
• Wide media coverage
• Large audiences
• Contracts

Which of the following is a BENEFIT of commercialisation?

• Certain sports dominate TV
• Sponsorship is unequal across sports
• Sponsors pressure sports to change structure
• Sport become more popular

Which of the following is a DISADVANTAGE of commercialisation in sport?

• Some sports get more money
• Some sports become more popular
• Some sports get more sponsorship
• Some sports get limited media attention

Which of the following is a BENEFIT of the media?

• Too much sport on TV
• Too much pressure to win
• Stereotypes are broken down
• Minority sports have less media coverage

Which of the following is NOT a change to sport as a result of commercialisation?

• Different scoring system
• Increased viewer experience
• Change in competition format
• Change in tactics

What do we call the process whereby nations are linked together via improvements in communication?

• Commercialisation
• Globalisation
• Professionalism
• Sponsorship