Marketing Chpt 7 Competition is Everywhere

Marketing Chpt 7 Competition is Everywhere

11th - 12th Grade

45 Qs

quiz-placeholder

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Marketing Chpt 7 Competition is Everywhere

Marketing Chpt 7 Competition is Everywhere

Assessment

Quiz

Specialty

11th - 12th Grade

Practice Problem

Medium

Created by

Shelly Leifer

Used 87+ times

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45 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Each person is a part of only one market segment that influences all of his or her purchase decisions.

true

false

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Businesses use marketing information and market research to complete market segmentation. 

true
false

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Dividing consumers into markets based on where they live is referred to as demographic segmentation. 

true
false

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Market segmentation does not apply to business markets. 

true
false

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A market opportunity is an identified market with excellent potential based on careful research. 

true
false

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Target markets should be selected from the segments that have the greatest potential. 

true
false

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A successful company’s market share should be larger than the market potential. 

true
false

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