Media Language and Media Audiences

Media Language and Media Audiences

9th - 11th Grade

46 Qs

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Media Language and Media Audiences

Media Language and Media Audiences

Assessment

Quiz

Other, Specialty

9th - 11th Grade

Practice Problem

Hard

Created by

Claire Pearson

Used 6+ times

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46 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the correct term for dividing audiences into smaller groups?

Segregation

Segmentation

Compartmentalising

Division

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which theory says that audiences take in everything they see in the media, without much thought or choice?

Hypodermic needle theory

Two step flow

Uses and gratifications

Reception theory

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hypodermic needle theory is a type of...?

Active audience theory

Passive audience theory

Reception theory

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who created Reception Theory - the idea that audiences respond differently to the media depending on their experiences?

Stuart Hall

Blumler & Katz

Joseph Campbell

Tsvetan Todorov

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This means categorising audiences based on their personality

Psychology

Demographics

Two-step flow

Psychographics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An unemployed person would be in which socio-economic category?

A

B

C2

D

E

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which word means 'the meaning given to a media message by the person who made it'

Encoding

Decoding

Connoting

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