Marketing Mix

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 

• Marketing
• Market Segmentation 
• Mass Marketing
• Target Market

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Target Market
• Group
• Customer Profile
• Market Group

____________ and _____________ are internal factors that affect a business operation.

• Strengths and Weaknesses
• Strengths and Opportunities
• Opportunities and Threats
• Weaknesses and Threats

An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it. 

• SWOT Analysis
• Marketing Plan
• Executive Summary
• Economic Impact

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• Promotion
• Product
• Place
• Premium

The ______________ includes 4 basic marketing strategies. 

• Marketing Mix
• Targeting Mix
• Product Mix
• Store Mix

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Which is NOT an aspect of the marketing mix?

• product
• placement
• population
• price

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

What type of information do businesses include in their marketing plan?

• Pricing strategies
• Payroll Systems
• Billing Methods
• Accounting procdures