Marketing Unit 1

One of the big differences between advertising and public relations is that 

• PR uses persuasive communication strategies 
• PR practicioners are eager for the public to recognize examples of publicity 
• advertisers typically pay for the media space and time they receive 
• all of these 

What is the purpose of product differentiation?

• To simplify pricing
• To target mass markets
• To minimise prodution
• To target individual market segments

Packaging is an example of which of the following marketing strategies?

• Price
• Product
• Place
• Promotion

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Which of the following best describes market segmentation?

• Dividing a large market into a smaller sub-market
• Selling goods for less than their production cost to maximise sales
• Maintaining long-term ties with customers to encourage repeat sales
• Identifying the consumer groups most likely to buy a business's products

Which of the following is most likely to provide a business with primary market research?

• A television show
• A customer survey
• A newspaper article
• An Australian Bureau of Statistics Publication

Market research can collect data

• only from primary sources.
• only from secondary sources
• from both primary and secondary sources.
• any of the above

This marketing function is concerned with getting products to customers is:

• Product/Service management
• Pricing
• Promotion
• Place

Market segmentation allows:

• More efficient use of marketing $$
• Analysis of target market buying behavior
• A more efficient marketing plan
• All of the above

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

• Behaviorial
• Psychographic
• Demographic
• Geographic