Emotional Appeal -Persuasive Language

Open Ended

What are we learning today?

Multiple Choice

What are the three types of appeals mentioned in the image?

• Logos

• Ethos

• Pathos

• All of the above

Characteristics of Logos

Multiple Choice

Which of the following is an example of "expert opinion?"

• A teacher giving a lecture on history.
• A friend sharing a personal experience.
• A news anchor reporting current events.
• A medical doctor providing health advice.

Multiple Choice

What is the definition of 'Facts & Statistics'?

• Verified information or numerical data used as evidence-based support to bolster arguments.

• Using a quote from an expert or claiming that a respected figure agrees with the argument presented.

• Using specialised terminology or subject-specific language associated with a particular field or profession.

• Language that is precise, structured, and adheres to grammatical rules and conventions.

Multiple Choice

What is Jargon?

• Jargon is specialized language used by a particular group.
• Jargon is a type of food.
• Using a quote from an expert or claiming that a respected figure agrees with the argument presented.

• Jargon is a form of visual art.

Multiple Choice

What does ethos focus on in communication?

• Credibility

• Emotion

• Logic

• Persuasion

Multiple Choice

As a police officer for the past 20 years, I have been a direct witness to the extreme dangers of distracted driving

• logos

• ethos

• cronos

• pathos

​Characteristics of Ethos

Multiple Select

What are the four types of appeals mentioned in the image?

• Appeals to ethics

• Testimonials/endorsements

• Listing credentials

• Acknowledging counter-arguments

Multiple Choice

Which of the following is an example of a "testimonial/endorsements?

• A celebrity chef cooking a meal on a TV show.
• A social media influencer sharing a personal story.
• A sports team winning a championship.
• A celebrity athlete endorsing a brand of sports shoes.

Multiple Choice

Which of the following is an example of an appeal to ethics?

• This treatment is the most popular among doctors.
• Patients prefer this treatment over others.
• As a doctor, I believe this treatment is the best option for patients.
• This treatment has the best marketing campaign.

Multiple Choice

What does the term 'Pathos' refer to in the context of emotional appeal?

• Suffering and experience

• Logic and reasoning

• Ethical appeal

• Visual representation

​Characteristics of Pathos

Multiple Choice

What is emotive language?

• Using words with strong emotional connotations

• Asking a question that implies its own answer

• A short story based on personal experiences

• Using words with strong emotional connotations

Match

Match the following

• Using words or expressions that make abstract comparisons (e.g. simile, metaphor, personification, metonym, idiom).

• Asking a question that implies its own answer or that the audience is forced to answer themselves.

• Using words with strong emotional connotations to position the audience to feel a particular way.

• A short story or account based on the speaker or writer's own experiences or observations.

Figurative Language

rhetorical questions

emotive language

personal anectdotes

• Figurative Language

• rhetorical questions

• emotive language

• personal anectdotes

Match

Match the following

• Logos

• Ethos

• Pathos

appeals to the audience's reason, building up logical arguments.

appeals to the speaker's status or authority, making the audience more likely to trust them.

appeals to the emotions, trying to make the audience feel angry or sympathetic

• appeals to the audience's reason, building up logical arguments.

• appeals to the speaker's status or authority, making the audience more likely to trust them.

• appeals to the emotions, trying to make the audience feel angry or sympathetic