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Target Market Review

Target Market Review

Assessment

Presentation

Business

8th Grade

Easy

Created by

William Viana

Used 1+ times

FREE Resource

15 Slides • 6 Questions

1

Target Market Review

2

You should be able to

Target Market & Market Segmentation

2.1 Define Target Market

2.2 Analyze aspects of a marketing process including customer data and market segmentation

3

Poll

How comfortable do you feel with understanding target markets, customer groups and market segmentation?

4- you could teach this material to others and structure a marketing plan to focus on target markets or customer groups

3- can demonstrate knowledge in explaining target markets and recognizing examples of customer groups within target markets.

2-Recognize and recall what is a target market, customer group, demographics, market segmentation, and market research. Can identify different that there are different types of demographics, geographic, psychographics and behavioral market segmentation

1- With some help, I could understand these terms more.

0- I am very unclear what these terms are or what they mean at all.

4

3

2

1

0

4

Open Ended

What is a target market?

5

The customer group to which a company markets its products and or services.

media

​Target Market

6

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Age

Gender

Profession

Income

Education

Religion

Marital Status

Demographics

Attitudes/beliefs/emotions

lifestyle

hobbies

Psychographics

​Local

State

Regional

National

City, Suburb or Rural

Geographics

7

Multiple Choice

Identifying your target market makes it easier and more cost effective to ______.

1

appeal to everyone

2

sell your products to the masses

3

reach your potential customers

4

push away unnecessary customers

8

Multiple Choice

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

1

demographics

2

psychographics

3

geographics

4

target marketing

9

Multiple Choice

Which of the following is an example of demographic information?

1

professor, age 43

2

loves to travel

3

enjoys volunteering

4

participates in an art club

10

Multiple Select

Which of these are questions a business should ask when identifying its target market? Check all that apply.

1

How old are they?

2

How much money do they make?

3

How do they like to purchase their products and services?

4

Where do they live?

11

media
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​Get in your group

Determine who will play what role

Stay in that role throughout the rotations

Groups

Pick a place to start

Does not matter where you start, you will go through all stations

Record answers at each location

​​Rotation

While at the product stations, record who in the group is the target market & explain using a target market category

Record

Each station will take about 1 minute

Once the song ends, it is time to rotate

​​Switch

12

Target Market?

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13

Target Market?

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14

Target Market?

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15

Target Market?

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16

Target Market?

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17

Target Market?

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18

Target Market?

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19

Target Market?

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20

Target Market?

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21

Target Market?

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Target Market Review

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