SOCIAL MEDIA MARKETING 101

SOCIAL MEDIA MARKETING

SIMON 3103 - DRAMA : PERIOD 3,4, & 5

SOCIAL MEDIA MARKETING

THE DEFINITION OF SOCIAL MEDIA MARKETING

Social media marketing is a type of digital marketing that uses social media platforms to promote your brand and offerings to your ideal customers. Contrary to popular belief, it involves much more than random posts on your business accounts. An effective social media marketing campaign requires sound strategy and planning.

TOP SOCIAL MEDIA PLATFORMS

To ensure your social media marketing strategy works, there are several best practices you’ll want to follow. These tried-and-true best practices have been used by the leading brands and can help your startup or small business thrive on social.

FACEBOOK

Facebook is the most popular social media platform, making it a smart choice for almost any business. You can use it to boost brand awareness, gain followers, generate leads and increase sales. It also offers the chance to display highly customizable, targeted ads. Keep in mind that while Facebook is an effective platform for social media marketing, it also comes with a lot of competition.

INSTAGRAM

Instagram began as a basic platform to share images. Over time, it’s evolved into a place where brands can engage their audience with attractive photos and videos. Instagram also offers stories, reels, live streams and shops that can take your marketing efforts to the next level. If your business relies on visuals to sell your products or services, you can’t go wrong with Instagram.

TWITTER

Twitter uses short posts called “tweets” with text, images, animated GIFs, videos and links. You can use Twitter to connect with your audience through short yet valuable messages. Depending on the nature of your business, it may allow you to provide customer service, build brand awareness and look for topics and information related to your industry and target audience. A tweet can usually contain up to 280 characters.

TIK TOK (ON THE RISE)

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record four years since its worldwide launch. For comparison, it took eight years for both Facebook and Instagram to hit that milestone.

TIK TOK (ON THE RISE)

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

TIK TOK (CONTINUED)

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

TikTok Business vs. Creator Account: What's the Difference? | Sprout SocialSprout Social LoginEmployee Advocacy LoginSprout Social LoginEmployee Advocacy LoginRecommended for you

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TikTok Marketing: The Complete Guide for 2023 | Sprout SocialSprout Social LoginEmployee Advocacy LoginSprout Social LoginEmployee Advocacy Login

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Poll

WHAT SOCIAL MEDIA PLATFORM(S) DO YOU USE THE MOST ?

• INSTAGRAM

• FACEBOOK

• TIK-TOK

• TWITTER