ESB Domain 2- SWOT

ESB Domain 2- SWOT

By Miranda Cauldwell

Poll

Let's check understanding of SWOT

Please choose where you are today

• 4- Student can provide in-depth explanation regarding a company's SWOT analysis and recommend improvements

• 3- Student can complete a successful SWOT analysis of a company without prompt

• 2- Recognize and recall what a SWOT analysis is, and can identify the components of Strengths, Weaknesses, Opportunities, Threats with prompting

• 1- student has zero to little success recognizing and understanding the SWOT concept

a planning tool used to document a company's strengths, weaknesses, opportunities, and threats

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analyzing can increase a company's competitive edge ​

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SWOT analysis ​

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What does your company do well at?

How do you exceed compared to competitors?

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• Internal resources (strong employees, research, etc)

• Tangible assets (​capital, technology, etc)

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Strength

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Areas your company is lacking

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• Limited resources

• Financial ​Limitations

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Weakness

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Often financial based

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Anything that can increase sales or grow your company ​

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Opportunities

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Anything that poses a risk to your company's success and growth

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Competitors

Negative publicity

Environmental Changes ​

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Threats

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Multiple Choice

Which elements are INTERNAL (inside the business)?

• opportunities and threats

• strengths and weaknesses

• strengths and opportunities

• weaknesses and threats

Multiple Choice

Which elements are EXTERNAL (outside of the business)?

• weaknesses and strengths

• opportunities and strengths

• opportunities and threats

• strengths and weaknesses

Multiple Choice

By identifying areas under the weaknesses section how does this help you develop.

• So that you can avoid them.

• So that you can pretend they don't exist and ignore them

• Use them to identify areas for development and focus on them.

• By allowing other people to see them and use them against you.

Multiple Choice

A new competitor (a business selling similar products) has opened nearby

• strengths

• weakness

• opportunity

• threat

Multiple Choice

A good reputation among current clients is a (n)

• strength

• weakness

• opportunity

• threat

Multiple Choice

A new customer moving into the area is a(n)

• strength

• weakness

• opportunity

• threat

Multiple Choice

A lack of equipment or technology is primarily a(n)

• strength.

• weakness.

• opportunity.

• threat.

SWOT analysis for SpikeBall

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High Margins

Utility Patent

Portable

High Purchase Orders ​

​​Strengths

Difficult to Master

Could be labeled as a toy

small target market​

​​Weakness

Increased awareness in tournaments

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​​Opportunities

Retail margins increasing cutting into profits

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Other sports ​

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Use of game: weather​

Threats

With your partner, perform a SWOT analysis of Doorbot

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Multiple Choice

Which of the following SWOT elements are internal factors for a business?

• Opportunities and Threats

• Strengths and Weaknesses

• Strengths and Opportunities

• Weaknesses and Threats

Multiple Choice

Which of the following is false regarding why a SWOT Analysis is used?

• To build on the strengths of a business

• To minimize the weaknesses of a business

• To reduce opportunities available to a business

• To counteract threats to a business

Multiple Choice

Which of the following could be a threat?

• Changes in technology

• A market vacated by an ineffective competitor

• Location of your business

• Lack of marketing expertise

Multiple Choice

A SWOT analysis looks at...

• Internal factors

• External factors

• Both internal and external factors

• No answers are correct

Multiple Choice

If you wanted to look at factors out of control of the business which may affect it, you would look at:

• Strengths and weaknesses

• Outsiders or threats

• Strengths and threats

• Opportunities and threats

Poll

Lets check back on your knowledge, after this lesson please choose where you are.

• 4- Student can provide in-depth explanation regarding a company's SWOT analysis and recommend improvements

• 3- Student can complete a successful SWOT analysis of a company without prompt

• 2- Recognize and recall what a SWOT analysis is, and can identify the components of Strengths, Weaknesses, Opportunities, Threats with prompting

• 1- student has zero to little success recognizing and understanding the SWOT concept