Marketing-Product Mix

Marketing

Product Mix Strategies

Let's take a look at how products are organized within a brand

Product Mix

Product mix of a company is made of all product lines and items. It includes the total number of varieties or models offered by the company.

Product Line:

group of closely related products manufactured by a brand.

Product Item:

specific model, brand, or size of a product within a line (specific item)

EXAMPLE

P&G has over 250 products within 21 product lines.

Dish care is a product line 

Cascade, Dawn, Joy, & Ivory are items