Key Functions of Marketing

Front

Market Research

Back

Understanding consumer needs and market trends.

Front

Product Development

Back

Creating products that meet consumer demands.

Front

Pricing Strategy

Back

Setting competitive and profitable prices.

Front

Promotion

Back

Advertising and sales promotions to boost awareness.

Front

Distribution

Back

Delivering products to consumers efficiently.

Front

Sales

Back

Converting interest into purchases.

Front

Customer Service

Back

Supporting customers before, during, and after purchase.

Front

Brand Management

Back

Building and maintaining brand image.

Front

Market Segmentation

Back

Dividing market into distinct groups.

Front

Digital Marketing

Back

Using online platforms to reach consumers.