Marketing Fundamentals Flashcard

Front

Which of the following is NOT a part of the marketing process as described? Planning, Pricing, Manufacturing, Promoting

Back

Manufacturing

Front

How does marketing contribute to a firm's profitability?

Back

By generating profit through satisfying customer needs

Front

Is marketing a single step or multiple steps?

Back

Multiple steps

Front

What is the exchange that occurs in marketing?

Back

Money for a good/service

Front

What aspect of the P's of Marketing focuses on the location where a product will be sold?

Back

Place

Front

Which P of Marketing involves strategies to inform potential customers about a product?

Back

Promotion

Front

What is the primary focus of the concept of "Promotion" in marketing?

Back

Informing people about a product

Front

Which of the following is a method used in promotion to make people aware of a product? Product pricing, Social media advertising, Inventory management, Product design

Back

Social media advertising

Front

What is the primary focus when identifying a target market?

Back

Determining the most likely customer

Front

Which of the following is NOT a characteristic to consider when grouping customers? Age, Income level, Favorite color, Buying behavior

Back

Favorite color