Marketing 1 Unit 2 Review

Front

Which of the following is not one of the 4 P’s of the marketing mix? Product, Place, People, Price

Back

People

Front

A company decides to sell its new sneakers only through its own app instead of retail stores. This decision reflects:

Back

Place strategy

Front

Which situation best shows the Promotion element?

Back

A coffee company launches a TikTok campaign with influencers.

Front

Starbucks introducing seasonal drinks and festive packaging demonstrates which element of the 4 P’s?

Back

Product strategy to increase appeal

Front

Apple prices the iPhone higher than competitors to maintain its premium image. This is an example of:

Back

Price strategy based on customer value perception

Front

Which part of the marketing plan briefly summarizes the goals, strategies, and key findings?

Back

Executive Summary

Front

Which of the following belongs in the Situational Analysis section?

Back

SWOT analysis and market research findings

Front

A shoe brand creates ads around its commitment to eco-friendly materials. This is an example of:

Back

Values-Based Marketing

Front

A tech company hosts a live launch event where customers interact with new devices before buying. This demonstrates:

Back

Experiential Marketing

Front

Setting a goal such as “increase sales by 10% in the next six months” reflects which part of the marketing plan?

Back

Objectives