Intro to Marketing Review

Front

What is the product component of the marketing mix?

Back

Product

Front

Which component of the marketing mix involves determining the value of the product or service?

Back

pricing

Front

What does the 'place' component of the marketing mix refer to?

Back

Distribution channels and methods

Front

Which component of the marketing mix involves communicating with customers to create awareness and generate sales?

Back

promotion

Front

"Single Parents" and "Students" are examples of

Back

Target Markets

Front

Which marketing function involves gathering information about customers and competitors?

Back

market information management

Front

Which marketing function involves creating and improving products or services?

Back

product service management

Front

Which marketing function that involves exchanging goods/services for money?

Back

selling

Front

Which marketing function involves promoting products or services to attract customers?

Back

Promotion

Front

What is the purpose of the marketing mix?

Back

To effectively market products or services