Marketing Basics

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Purpose of the 4P's of Marketing?

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To identify the target market using four key elements

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Which combination should a company consider according to the 4P's of Marketing to reach its target market?

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Price, Promotion, Product, Place

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Process of creating new and innovative products that consumers will purchase.

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Product

Front

Which marketing process involves advertising your product to get consumers to buy it?

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Promotion

Front

Which marketing concept focuses on getting a product into the hands of consumers?

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Place

Front

If you wanted to increase the visibility of any item, which 4P would you focus on by using social media?

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Promotion

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Why is it important for a business to identify its target market?

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To focus marketing efforts on the right consumers

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Which of the following is NOT a component of SWOT Analysis? Strengths, Weaknesses, Opportunities, Pricing

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Pricing

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Utilities in marketing

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Everything that goes into the marketing mix

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Which of the following is NOT a component of SWOT Analysis? Opportunities, Threats, Weaknesses, Solutions

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Solutions