Search Header Logo
Marketing Concepts Flashcard

Marketing Concepts Flashcard

Assessment

Flashcard

Other

University

Practice Problem

Hard

Created by

FAIZAH IDRIS

FREE Resource

Student preview

quiz-placeholder

10 questions

Show all answers

1.

FLASHCARD QUESTION

Front

What best defines a customer's "need"?

Back

A basic human requirement

2.

FLASHCARD QUESTION

Front

What is the main difference between "wants" and "demands"?

Back

Demands are wants backed by buying power.

3.

FLASHCARD QUESTION

Front

What does STP stand for in marketing?

Back

Segmentation, Targeting, Positioning

4.

FLASHCARD QUESTION

Front

In marketing segmentation, we divide the market based on:

Back

Customer differences and preferences

5.

FLASHCARD QUESTION

Front

What is a value proposition?

Back

A promise of value to be delivered to the customer

6.

FLASHCARD QUESTION

Front

Which of the following is NOT one of the 4Ps of marketing? A. Product B. Price C. Partnership D. Promotion

Back

Partnership

7.

FLASHCARD QUESTION

Front

The "Place" element in the 4Ps refers to:

Back

The channels used to deliver the product to customers

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?