Primary & Secondary Research

Front

Ryobi sends out a survey to past purchasers of their portable drill. Is this a Primary or Secondary research method?

Back

Primary

Front

An aspiring entrepreneur studies the census to obtain data about single-family households in Tucson, AZ

Back

Secondary

Front

Wegmans conducts a focus group interview regarding customer attitudes towards its Natural Foods department.

Back

Primary

Front

Zara examines fashion data available from a large database service for apparel stores of its size

Back

Secondary

Front

A local ACE hardware store owners purchases demographic data regarding population, housing, education and income from CACI, a business information company. Is this data Primary or Secondary?

Back

Secondary

Front

Mighty Taco records the number of ticket stubs turned in from a hockey game promotional tie-in

Back

Primary

Front

A local mall conducts personal interviews with customers. Is this a Primary or Secondary research method?

Back

Primary

Front

Wendy's gives out free breakfast sandwiches to customer questionnaire that is turned in by March 31.

Back

Primary

Front

Quebec's maple syrup markers conduct a taste test if various flavored syrups to market in different countries. What type of research is this?

Back

Primary

Front

To determine customer satisfaction, Macy's places self-addressed survey cards to all customer purchases.

Back

Primary