chap 4 tacn

Front

A verb that is needlessly converted to a wordy noun expression (for example, give consideration to instead of consider).

Back

Buried verb

Front

Technical but often empty expressions such as optimize, incentivize, and leveraging that have become fashionable and often are meant to impress rather than express.

Back

Buzzwords

Front

An expression that has become exhausted by overuse.

Back

Cliché

Front

Improving the content and sentence structure of your message.

Back

Editing

Front

The process of analyzing whether your message achieves its purpose.

Back

Evaluating

Front

Overly enthusiastic words such as very, definitely, quite, completely, extremely, really, actually, and totally. Used excessively, these words are considered unbusinesslike.

Back

Exuberance

Front

A specific set of print characters (such as italic) within a typeface family (such as Times New Roman).

Back

Font

Front

A margin style in which lines are flush at both the left and right margins.

Back

Justified

Front

A sentence introduction that contains unnecessary words (for example, This is to inform you that . . .).

Back

Long lead-in

Front

The white space on the left, right, top, and bottom of a block of type.

Back

Margins