L3 Promote products and services glossary of terms

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Advertising

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Forms of communication with the purpose of persuading the client to buy.

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Body language

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Non-verbal communication, for example gestures, facial expressions, eye contact, posture etc.

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Buying signal

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A comment from a client, which indicates that they are thinking about buying your product or service. Common signals include questions like 'how much is it?' or comments like 'it's too expensive' or 'I have a similar one at home'.

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Closed question

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A question that can be answered with a simple 'yes' or 'no'.

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Closing the sale

Back

Gaining agreement from the client to buy.

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Communication

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Giving and receiving of, and responding to, information.

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Consumer

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Person buying the product or service.

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Data protection

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Law that states how an individual's information is stored and who is allowed to access it.

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Empathy

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Understanding how another person feels.

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FABs

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Features, Advantages, and Benefits; relate to the links between a product's description, its advantages over others, and the benefit the customer will get from using it.