Understanding Brand Identity and Design

Front

What is the role of a logo in branding?

Back

It is a visual symbol that represents the brand’s identity.

Front

What is the primary purpose of brand design?

Back

To visually communicate the brand’s values and personality.

Front

What is NOT typically part of a brand’s design?

Back

Product weight

Front

A brand’s personality can best be described as:

Back

The set of human characteristics attributed to the brand.

Front

Which element is most closely associated with expressing a brand’s personality?

Back

Tone of voice in communications

Front

Why is logo design important for a brand?

Back

It helps customers easily recognise and remember the brand.

Front

What contributes most to a brand’s personality? Options: The font used in its logo, The way it interacts with customers on social media, The number of shops it has, The weight of its packaging.

Back

The way it interacts with customers on social media

Front

A brand’s logo should primarily:

Back

Reflect the brand’s identity and values.

Front

Example of brand personality?

Back

The brand being perceived as friendly and innovative

Front

What aspect of a brand does its logo most directly influence?

Back

Customer perception