Marketing Strategy Flashcard

Front

Which of the following is NOT a classification of consumer products? Convenience products, Shopping products, Industrial services, Specialty products

Back

Industrial services

Front

What defines convenience products?

Back

Bought frequently without a lengthy search

Front

Examples of specialty products?

Back

Motorcycles, designer clothes, and art

Front

Characteristic of shopping products?

Back

Consumers compare competitive products before purchase

Front

Business products are used directly or indirectly in which processes?

Back

Operation or manufacturing processes of businesses

Front

Which of the following is NOT a classification of business products? Raw materials, Processed materials, Convenience products, Industrial services

Back

Convenience products

Front

What is the process of naming and identifying products called?

Back

Branding

Front

What is a brand that is registered and legally protected from use by any other firm?

Back

Trademark

Front

Products with no brand name that often come in simple packages are known as:

Back

Generic products