MTSM Benchmark 2024-2025

Front

What does it mean for a brand to be consistent?

Back

The core message of a brand should be delivered in all communications.

Front

In the sales cycle, a customer that a company wants to attract is known as a
_________________ customer.

Back

Interested or potential customer.

Front

What are six demographic features a business should know about its target audience? Options: gender(s), age, income, cultural/ethnic background, language, geographic region; age, income, preferred social media platform, clothing size, recent purchases, language; gender(s), age, income, cultural/ethnic background, language, preferred social media; gender(s), age, income, clothing size, language, geographic region

Back

gender(s), age, income, cultural/ethnic background, language, geographic region

Front

What does S.M.A.R.T. stand for?

Back

Specific, Measurable, Attainable, Relevant, Time-based

Front

What does web analytics enable marketers to do?

Back

Track unique visitors to a business’ website Distinguish between new and repeat visitors to that website.

Front

What is SEO?

Back

Search Engine Optimization.

Front

What is brand recognition?

Back

The level of familiarity one has with a brand of item, service, or business.

Front

Why do digital marketers choose PPC over other types of online advertising?

Back

A PPC campaign can be created quickly, and it is easy to measure its success.

Front

What does a target audience refer to?

Back

Current customers and potential new customers

Front

Establishing short-, medium-, and long-term marketing goals ensures that the marketing you do today fits the vision you have for your business tomorrow.

Back

True