Marketing 2 Final Exam

Front

What is personal selling?

Back

Direct contact between salesperson and customer

Front

Where does retail selling typically take place?

Back

In a store where customers come

Front

Which of the following is an example of telemarketing? Selling in a shopping mall, Selling via cold emails, Selling over the telephone, Selling through door-to-door visits

Back

Selling over the telephone

Front

What is the primary goal of selling?

Back

To create profitable relationships and help customers make buying decisions

Front

What is consultative selling?

Back

Solving customer problems by offering product solutions

Front

What are customer benefits in feature-benefit selling?

Back

Satisfaction or advantages a customer gets

Front

What is the pre-approach in selling?

Back

Preparing for customer interaction

Front

Which of the following is not a common source of product information? Other people, Direct experience, Online reviews, Plant tours

Back

Plant tours

Front

What is prospecting?

Back

Finding new potential customers

Front

Which of the following is not a source for prospecting? Cold canvassing, Magazines, Commercial lists, Customer referrals

Back

Magazines