Marketing and Segmentation Flashcard

Front

What is the purpose of writing an executive summary for a product or service?

Back

To describe the product/service and its target audience

Front

Which of the following is NOT a factor in demographic segmentation? Age range, Climate/location relevance, Income level, Family status

Back

Climate/location relevance

Front

How does geographic segmentation influence marketing strategies?

Back

It affects the design and marketing choices based on location

Front

What aspect of segmentation involves understanding lifestyle or interests?

Back

Psychographic Segmentation

Front

Why is it important to consider psychographic segmentation in branding?

Back

To connect the brand with the audience's traits and values

Front

What is one aspect of behavioral segmentation?

Back

Buying habits or loyalty

Front

Benefit sought in behavioral segmentation?

Back

Convenience

Front

What question should you ask to determine product usage frequency in behavioral segmentation?

Back

How often do they use the product?

Front

Methods for students to present their analysis in the optional extension:

• A 1-slide marketing pitch
• A poster board segmentation map
• A short video/audio recording

Back

A detailed research paper

Front

Key question in behavioral segmentation regarding product response?

Back

What behavior does your product respond to or encourage?