Essential Marketing Concepts

Front

Marketing

Back

Promoting and selling products or services

Front

4 Ps

Back

Product, Price, Place, Promotion

Front

Target Market

Back

Specific group of consumers

Front

Branding

Back

Creating a unique image

Front

Market Research

Back

Gathering consumer insights

Front

SWOT Analysis

Back

Strengths, Weaknesses, Opportunities, Threats

Front

Digital Marketing

Back

Online promotional strategies

Front

SEO

Back

Search Engine Optimization

Front

Customer Retention

Back

Keeping existing customers

Front

Advertising

Back

Paid promotion of products