Flashcards: Marketing Spring Semester Test 2025

Front

This is an advertisement that opens in a new window when a web page is being viewed.

Back

pop-up ad

Front

This is an ad that looks like an operating system message.

Back

trick banner

Front

Most search engines allow companies to pay to have their website appear at the top of the list when the search results are shown.

Back

priority placement

Front

These are regularly updated on-line journals written by experts.

Back

business blogs

Front

This is a marketing strategy that encourages people to pass along a marketing message.

Back

viral marketing

Front

Which of the following features are likely to increase online purchasing?

• high-quality images of products
• consumer product reviews
• free shipping
• all of the above will increase purchasing

Back

all of the above will increase purchasing

Front

These two entrepreneurs founded Google in 1998.

Back

Larry Page & Sergey Brin

Front

This entrepreneur founded Amazon.com in 1994.

Back

Jeff Bezos

Front

Steve Jobs has been credited with the invention of:

Back

The iPod

Front

Which of the following statements best describes the plot of the book 1984?

• In the future each person would be subjected to 24 hour surveillance.
• In the future people’s thoughts would be controlled by the government.
• In the future the “thought police” would monitor and direct people’s thoughts.
• The book 1984 predicted that all of these things would occur in the future.

Back

The book 1984 predicted that all of these things would occur in the future.