Liquid Death Design Challenge Flashcard

Front

Which design element most effectively communicates Liquid Death’s rebellious brand identity to its target audience of young adults? Options: Minimalist color palette with soft pastels, Bold, heavy metal-inspired illustrations and gothic motifs, Handwritten script typography, Abstract geometric patterns

Back

Bold, heavy metal-inspired illustrations and gothic motifs

Front

Which of the following best describes the primary typeface used in the Liquid Death logo? Sans-serif, modernist font, Blackletter, gothic-inspired font, Rounded, playful font, Slab serif, western-style font

Back

Blackletter, gothic-inspired font

Front

In terms of marketing campaign strategies, which approach has Liquid Death most notably used to differentiate itself from traditional bottled water brands? Options: Sponsoring health and wellness events, Partnering with luxury fashion brands, Focusing on hydration benefits in medical journals.

Back

Satirical, shock-value advertising and viral social media stunts

Front

If you don't sell your soul, how much is the annual membership?

Back

$125,000

Front

Which aspect of Liquid Death’s brand identity most directly appeals to its core target audience?

Back

Anti-establishment attitude and unconventional humor

Front

Which sustainability initiative has Liquid Death incorporated into its branding to further engage environmentally conscious consumers?

Back

Donating a portion of profits to plastic pollution cleanup efforts

Front

Where is Liquid Death’s water sourced from?

Back

Bland County, Virginia

Front

What is the name of Liquid Death’s charitable initiative to fight plastic pollution?

Back

Death to Plastic

Front

In what year was Liquid Death officially launched? A. 2016 B. 2017 C. 2018 D. 2019

Back

2019

Front

What is Liquid Death's most recent product launch as of 2025? Options: Dirt Murderer Soap, Death Dust Electrolyte Drink Mix, Blueberry Buzzsaw Iced Tea, Killer Cola Soda

Back

Dirt Murderer Soap