EOPA Review

Front

Marketing Information Management also known as…

Back

Marketing Research

Front

Who Uses Marketing Research?

Back

Small Companies

Front

What is Marketing Information?

Back

Analyzing Information, Gathering Information, Storing Information, All of the above

Front

Which of the following is not attitude research?
- Brand awareness
- Telephone interviews
- Opinion polls
- Mail surveys

Back

Brand awareness

Front

Marketing research can be used to understand current markets.

Back

True

Front

Which of the following is not a source for a Consumer Database? Charity Donation Forms, Application Forms, Buying Behavior, Product Warranty Cards

Back

Buying Behavior

Front

Which of the following is a type of data? Marketing performance, Competitor's records, Non-profit organizations, Marketing research

Back

Competitor's records

Front

How Is Marketing Research Used?

Back

By determining buying cycles

Front

What does Marketing Research do for a company?

Back

Helps increase sales and profit, identifies potential buyers, understand current markets.

Front

Which is an example of Government Data? Sales results, New regulations and laws,

1. Prices

,

1. Buying behavior 

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New regulations and laws