SEM Unit 5 Vocabulary

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Indirect competition

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Competition between sellers who compete for the same share of consumers’ leisure time, attention, and discretionary income.

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Executive summary

Back

Section of the marketing plan that provides an overview of the complete plan and highlights key information within the document.

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Evaluation and Control

Back

The development phase in which determinations are made whether the plan achieved the desired results.

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SWOT Analysis

Back

A document that provides information helpful in matching the organization’s resources and capabilities to the competitive environment. Includes strategies, weaknesses, opportunities, and threats.

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Budget

Back

The financial plan section that details the financial impact of each part of the marketing plan.

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Guarantee Game

Back

A game in which a larger program’s team pays a smaller school opponent to come to its campus for a game.

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Competition Measurement

Back

How is competition measured?

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Marketing Plan Importance

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Why is a marketing plan important?

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SWOT acronym

Back

Strengths, Weaknesses, Opportunities, Threats

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Strengths in SWOT

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Internal factors that give an advantage over competitors.