CIW Social Media Certification Practice Test

Front

What should you do to ensure that copyrighted images posted on a social media group site are in compliance with various legal regulations internationally?

Back

Require users to accept a terms-of-use license and privacy policy before they can post any content.

Front

A principal of a school is having an open house with students interested in attending the school. How can these presentations be made more social?

Back

Share them as live streaming events and invite the audience to ask questions, which the principal will answer immediately.

Front

Nike is launching a new shoe. Information about the new shoe has been leaked to the public, ahead of schedule. To mitigate the situation, the social media manager first focused on redefining who has access to new product information. What would be the next area to improve?

Back

Implement regular reviews of outbound communications

Front

A small video game store wants to promote their games through social media. Which strategy would best support them?

Back

Cultivate a relationship with an online gaming club to share announcements and offer free games.

Front

What should you look for when trying to identify the right potential influencers for your audience?

Back

Reach, Relevance, and resonance

Front

In a social media campaign, when should you define your audience's position in the social media funnel?

Back

Planning

Front

Which social media tool can Rashel use to communicate information on scientific research, videos of taco making, and other events to potential store customers and taco eaters? Options: Business blog, Micro blog, Webinar, Live streaming

Back

Micro blog

Front

What should COHEA do in response to the crisis regarding the Turkeytrot photos on their website? Options: Monitor the messages, to determine how many are posted, until the error is corrected. Then contact the message posters privately by phone or e-mail. Prepare an executive report on the crisis, with recommendations for organizational changes to prevent similar incidents in the future. Remove all postings from their message board and publicly deny the error on the popular social media sites. Post responses to the message, explaining the problem and when it will be resolved.

Back

Post responses to the message, explaining the problem and when it will be resolved

Front

How can Publix best incorporate social media to their advertising mix? Options: Post recipes with coupons for the ingredients, Post the weekly coupon flyer as a PDF, Schedule promotional events at various store locations, Post a link to their corporate website

Back

Post the weekly coupon flyer as a PDF

Front

Which of the following is a benefit of researching and creating social media personas for a business? Helps you identify the demographics of your current audience., Helps you identify problem areas in your campaign during the monitor and adjust phase, Helps you keep the cost of purchasing social media ads to a minimum., Helps you focus on who your main brand consumer is and seeing your products from their perspectives.

Back

Helps you identify the demographics of your current audience.