Marketing Principles and Channels Overview

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Principles of Marketing

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market, 4Ps, market segmentation, marketing channels

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Target Market

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group of consumers aimed by marketing efforts

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4Ps of Marketing

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Price, Place, Promotion

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Market Segmentation

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a market into distinct groups with common needs

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Marketing Channels

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to deliver products to consumers

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Channels of Distribution

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selling, intermediaries, dual distribution, reverse channels

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Direct Selling

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products directly to consumers without intermediaries

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Intermediaries

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that help distribute products, like wholesalers and retailers

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Dual Distribution

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more than one channel to reach consumers

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Reverse Channels

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that return products from consumers back to producers