POM Fitness Gym Case Study Analysis

Front

Which marketing environment does this relate to? "Gyms and fitness studios in Singapore are having a good run, with membership figures up as new year resolutions get couch potatoes onto the treadmills. There is usually a spike in membership in January, with many people keen to work off the excess weight piled on over the festive season."

Back

S (Sociocultural /Demographic)

Front

Which marketing environment does this belong to? Impact is positive or negative for fitness gyms in this industry? "Operators are expanding outlets and creating or importing new exercise regimes and gym concepts as they bid for a slice of the massive market."

Back

Competitive - Negative